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Imagine knowing your social media is being looked after, your brand is showing up consistently, and there’s a team behind it who genuinely understands your business. That’s the freedom of fully managed social media – giving you back the time and headspace to focus on actually running and growing your business.
Imagine being able to hand over your social media completely – knowing it’s being looked after by a team who genuinely understands your business, your audience and what you’re trying to achieve.
That’s what we do at Imtomcoleman & Co.
We become an extension of your business, taking care of everything from strategy and content planning to filming, editing, writing, posting, community management and influencer relationships. We don’t just tell you what you should be doing on social media – we actually do it for you.
We specialise in working with brands across horticulture, gardening and outdoor living, an industry we know, understand and genuinely love. But our experience stretches far beyond the garden too, working with businesses and household names across a wide range of sectors.
Our approach is personal, strategic and hands-on. We get to know the people behind the brand, regularly come out to create content with you, and make sure your social media feels like a genuine reflection of your business – not something outsourced to a team who barely knows you.
The result? Social media that’s consistent, engaging and working towards real business goals – without you having to spend your days worrying about what to post next.
Don’t just take our word for it
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In 2023 Flower Farmer, Author & Podcaster, Roz Chandler at 'Field Gate Flowers, held 15,000 followers, but since working with Tom & the team on her social media presence, she has sky rocketed to over 230,000 followers on Instagram alone. Not only that but this has supersized her business and her contribution to the horticulture industry.
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Followers grown from 15k to 230k on Instagram.
Grown from 10k to 155k followers on Facebook.
Grown email list through social media collection by 200% percent to over 25,000.
Launched multiple new products and courses successfully with increased revenue to the business.
Roz’s Podcast is only promoted in this channel and has since become sponsored and driving incremental revenue. It’s now in the top 0.5 percent of podcasts globally.
Partnership shortlisted for ‘Brand influencer of the year’ at the Garden Media Guild awards 2024.
Brand partnerships developed with First Tunnels, Plant Grow, Bramblecrest, and Westland horticulture and more.
Delivering Roz’s biggest revenue years ever in 2024 and 2025.
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Genus Gardenwear & Tom’s teams work have become synonymous in the horticulture industry with business owner Sue saying that ‘Tom has transformed our social media, everyone can’t stop emailing me and saying what a huge difference it has made for our brand’.
At the start of their partnership Tom was tasked with growing the brands followers on social media in a niche audience (high affluence, professional horticulture customers) and they’ve certainly done just that.
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Followers have grown from 2,300 to 23k on Instagram alone.
The team have focused on driving the email marketing list to it’s biggest ever size.
And delivering reach, engagement and coverage in a specific corner of the horticultural market.
Ultimately driving sales and business stability against uncertain economic and weather climates.
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As a brand new client to the Imtomcoleman & Co family, Amy at AVA Event Styling asked for Tom and the team specifically to help her with a big massive project. She said ‘I knew I needed to do the story justice and you were the person I needed to bring this story to life and you really have done that.’
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Just the fourth reel the team created for Amy went ‘viral’ on Instagram, reaching over 209k people and growing her account by more than 5,000 followers in one month.
Since then Amy has seen an uplift across her content and social platforms, and increased enquiries to her business and a new brand partnership with a UK-wide brand.
Transforming Social Media for Business growth.
Great social media should do more than look good. It should build audiences, strengthen brands and, ultimately, make a difference to the business behind it.
And that’s exactly what we’ve seen across the brands we manage.
We’ve collectively grown our clients’ social media audiences by more than 350,000 followers – but some of the results we’re proudest of happened beyond the follower count.
Our clients have seen record-breaking sales and their best revenue years to date. We’ve helped brands double the size of their email lists, reach entirely new audiences and build engaged communities around their businesses.
We’ve helped established brands find a new voice on social media, taken audiences behind the scenes of businesses they already know and love, and turned the knowledge, people, products and stories sitting within businesses into content that people genuinely want to watch, share and engage with.
Because for us, success isn’t simply posting consistently or chasing follower numbers. It’s making social media a valuable part of the wider business – building visibility, trust, community and, importantly, commercial results.
We call it fully managed social media because that’s exactly what it is. We become an extension of your team, taking responsibility for your social media from the initial strategy and ideas right through to creating the content, publishing it and managing the community around it.
Here’s how it works:
Strategy & Planning: We start with your wider business goals, then build a social media strategy and ongoing content plan around them – making sure everything we create has a reason for being there.
Regular Content Creation: Great social media needs great content. Our team regularly comes to you to film and create fresh, high-quality photography and video that captures your products, people, expertise and brand in a way that feels natural and engaging.
Editing, Copywriting & Posting: Once we’ve captured the content, we take care of the rest. From editing Reels and videos to writing captions, creating graphics, scheduling and publishing – it all happens within our team.
Community Management: Social media shouldn’t be a one-way conversation. We can manage comments, messages and audience interaction, helping build a genuine community around your brand.
Influencers & Collaborations: Where relevant, we can also identify and manage influencers, creators and brand collaborations – helping your content and products reach new, relevant audiences.
Optimising & Evolving: Social media never stands still, and neither does our strategy. We continually review what’s working, what your audience is responding to and where the opportunities are, adapting the content accordingly.
The result is a social media presence that feels completely connected to your business, without requiring your internal team to manage every moving part. You bring us the knowledge, stories, products and people that make your brand what it is – and we turn them into social media that gets people watching, engaging and taking action.
How it works,
More than just Social Media.
We know that Social Media isn’t the total solution. What does your customer do when they’ve seen our scroll-stopping content? Whats the website journey like? How do you capture their emails?
That’s why for some of our clients we look after elements of, or all of their marketing needs. Including:
Email database management & marketing emails
Paid Social & Google Ads
Website creation & maintenance
Podcast production
Flyers, brochures, print requirements
Influencer/ press collaborations
Get the rocket ready,
Ready to find out more about how we could work together to grow your business with the power of Social Media & Marketing? Fill in the enquiry form below and we’ll get back to you, or book an appointment to schedule a call with Tom.
“I started to work with Tom Coleman over a year ago and its the best marketing decision ever made. My background is being a Marketing Director in small SMEs so I understood the importance of social media as a tool to driving leads and sales. Tom has an eye visually but more than that his strategic input is invaluable.”